About

Content Design Matters is driven by the belief that all content should be findable, understandable, and accessible.

The cost of bad content can range from missed sales and broken customer relationships to critical misunderstandings of Government services and general public safety.

If you believe content matters, speak to us to see what we can do to help.

What we do

We will embed human-centred design into every aspect of your content. To do this, we will:

• use an evidence-based approach to understand your audience
• raise awareness and provide realistic strategies to embed human-centred design into your content production
• support you to build and grow products and services that work for your audience
• train and support practitioners at any experience level to become empowered to deliver human-centred products and services
• highlight accessibility and usability considerations and ways to design them out
• do the hard work, so your audience doesn’t have to, from concept to execution and beyond.

History

Content Design Matters is led by Simon Smith. Simon has over a decade of experience designing content and content-based services for the UK Government, global businesses, musicians, and video games.

Simon has led content design teams with up to 100 members, run projects which included hundreds of stakeholders, and built content and channel strategies used by millions of people every day. Usually, this has been achieved with a limited budget, meaning a tactical approach and heavy prioritisation are required.

Often, the companies and government departments Simon has worked with have no prior experience or limited knowledge about content, service, or user-centred design. We have experience building expertise and maturity from nothing, and we have tested systems that can be adapted to any organisation or team size. The practices we use are valuable for anyone who uses words or designs a service, whether you are a small business, a solo musician, an indie game developer, or a government department.

No task is too big or too small, as all content matters.

Services

Content Design Matters offers a variety of services and custom requests.

We have worked with large government departments with hundreds of thousands of pages of content, to solo game developers and independent musicians with website bios and small pieces of text across multiple media types.

If words are included, we can help.