Introduction to content design workshop

This 2-day workshop is designed to teach you the basics of content design. Structured in a show-then-do format, you’ll learn the principles of content design that you can reuse in any content you create. Whilst this workshop does touch on user research and designing with data, the main focus is to equip you with the skills to create and deliver content that works for your audience.

Day 1: Learn the basics

You will:

• understand what content design is and why it matters
• learn about user behaviour and how content is consumed and processed
• learn about cognitive load, mental models, and scanning patterns
• identify pain points and convert them into actionable user needs, job stories, and success criteria
• develop a consistent language to discuss content problems in a safe and targeted way
• learn five ways to organise content
• complete a card sorting user research exercise

Day 2: Create, test, and iterate content

You will:

• develop content for a small website and app, including user interface labels, information, help text, and confirmation messages
• peer review content using your new language to identify opportunities for content improvement
• learn key web content accessibility guidelines so your content is accessible for everyone
• test your content with users through task-based product testing and developing a feedback loop
• iterate your content based on evidence
• present your work in a compelling way to storytell with data

What you’ll get

Each attendee receives a digital workbook which explains the 2-day course in a structured workflow to follow and repeat. The workbook can be used for content problems of any size or format.

Cost

£700 for up to 15 attendees.

Technical requirements

To get the most out of this workshop, join using a device that can access common government, news, and shopping websites. Ideally, join from a laptop or desktop PC, as the workshop is interactive and contains multiple tasks. Sharing a screen and having a working microphone is beneficial.

Support after the workshop

The training provided by Content Design Matters is structured to help you build knowledge and expertise to tackle more complex content challenges. We provide check-ins for teams and organisations that are either not ready to take the next step or are dealing with a specific content problem that requires targeted support.

Check-ins cost £50 per hour and are customised to your needs.

Book your Introduction to content design workshop